Why would I say such a thing like Sara Palin, a hockey mom, is in bed with Google after my own mother just came to watch me play hockey last night???
(By the way, my team one 5-3 in a hard fought battle on the ice, I got a goal and passed the puck to get an assist on the game winning goal….)
In future newsletters I will go into the marketing behind the election process but I want to enlighten you about some marketing facts….
But know you need to know this from a guy that gets “product pla
Product Placement = An Effective Branding & Marketing Strategy
Did you notice at the US National Party Conventions had Google Maps voting booths????
I certainly noticed this while watching CNN coverage of the events…
Yeah, as a marketer I watch television in a VERY different way now…
Google is defininately taking advantage of product placement marketing tactics with the election aren’t they… Food for thought….
Moving on to “normal” business issues now:
Like clockwork, Google has tended to make major changes in late October through November to their ranking formula so you must make sure you are ready for any changes the search giant throws at you…
(trust me on this if you get advance notice the upcoming holiday
season will be much happier time for you, I have been around long
enough to know…)
But this year, because of the US election, I predict there will be
one of the biggest changes we’ve seen in a long time at Google
because their appearance to be in bed with the election candidates…
A perfect storm - Google Q4 + US Election
I used to work at Nortel Networks in their telecommunications management software development house, I competely understand why Google tends to push major updates prior to close out Q4…
Fourth quarter earnings are crucial for major companies success on the stock markets… So the Google coders are working their tales off to get their coding done
for deployment so year end numbers can be collected and presented to the media so their stock can rally and hit record numbers
In fact, I just checked Google’s stock price and it’s sitting at a handsome $449.15 / share.
The pressure is on inside the walls of the GooglePlex in Mountain View California to drive that stock price through the roof….
And that means there will very likely be a major algorithm (mathematical formula) change to drive Google’s profits through the roof to end Fiscal Year 2008 for the search giant.
And you were told by the media there’s a recession...
With Google’s stock price sitting at a mere $449.15 (with a recent one day gain of over $10/share), this at the same time as major financial institutes approaching bankruptucy…
LOL…. The only recession going on is for those people that are missing out on having a successful online businesses!!! Googler’s are certainly doing well aren’t they and they ARE an online business…
Summer vacations are done at the Plex and it’s time for the worker bees at Google to get busy and get their stuff done meet forth quarter earnings projections…
Remember that Google is a publicly traded company and there are now in bed with
the United States Government!!!!!
You better believe the GooglePlex is a busy place this month with developers attending code planning and review meetings along with new technology deployment plans
Ohhhhh, how I hated those meetings when I was at Nortel… I never hated what I did, in fact I loved mucking about with multi-million dollar computer systems…
But I did hate having to get up at 5:30am to battle rush hour traffic only to arrive at
work to have to site in on a code review meeting….
Yuck!!!!
Anyway…. Let’s stop talking politics now….
What’s really cool, if you have been building Visitor Experience Optimized,
websites is when Google deploys these MAJOR shake downs, business
owners that have built their sites according to what is outlined in
The VEO Report reap the rewards of setting their foundation based on
Visitor Optimization first and Search Engine Optization second, in most cases
those that follow a VEO foundation get an incredible rise in traffic when Google takes it’s shots across the bow at Web site owners…
=================================================
Remember: You are going to get FREE a video this week that shows you exactly
how to create VEO Articles that so far I am hitting the top ten on Google for 98% of the articles I am writing.
Get KRA Pro today to familiarize yourself with the
interface so that you can be ready to take action on
the information on the training video you are going to get
from me on Tuesday September 23……….
Consider the video an early birthday celebration because I am entering
my final year of being “30 something”.
Yeah… I am going to be turning 39 years old this coming Saturday…
(I still can’t believe I am actually living a semi-retired lifestyle at 39 years old)
Yes, the landing page needs some work but Dr. Andy Williams who is
the brains behind KRA Pro is one of the smartest software developers
and educators I have ever met however we can’t all be good at everything
so you will get to watch this sales page transform into a MAJOR profit pulling center for Dr Andy. Because Dr. Andy is making tons of cash selling other people’s stuff using KRA Pro he has simply not needed to optimize his conversion rates on his KRA Pro “Sales Letter” (Andy…. I am thrilled to be helping you revamp the sales letter on the best search engine tool in my tool kit!!!!)
I begged Andy to change it as I was writing this newsletter to you
But….
He couldn’t do it because he was taking his family to an amazing waterpark
in Tenerife Spain in the Canary Islands
I digress, You need must get a head start on your competitor’s
(They ARE reading this too)
(Note: I never write nor outsource an article without first getting data directly from Google using Dr. Andy’s software )
====================================================
Now let’s take a look at some of the issues you need to beware of for
what is going on with having the ability to shoot to the top of Google
so quickly.
Here is a quote from what Matt Cutts, a Senior Quality Engineer at Google, has said:
“I believe Google has the freshest index of any of the major web search engines.”
Right now, Google is crawling web pages and blogs faster than ever before
Why?
Because the folks at Google know they can’t sit back and allow their competitors to
gain even an ounce of an edge on them, so they want to boast their index is thet freshest
out there. Meaning that their users are not being delivered stale content from years ago
Combine Google’s ability to index the web faster than ever with the power of
social media sites and you get results in the top ten.
Because of the INCREDIBLE indexing speed Google now boasts, it means you
really can get top ten rankings on your target search phrases when you know
exactly how to create content that is appealing to both search engines and
visitors.
You have likely seen tons of stuff floating around that shows
you how to get social media lenses, hubs and various other satellite pages
to the top of Google….
But have you noticed that those sites are cluttered
with ads of their own… Or they do a revenue share, and that means your
are not earning to your fullest potential…. and if you forget to go into
the backend and insert your details then they simply won’t pay you..
What you must be striving to do is drive YOUR website to the top of Google
to build your brand and online reputation….
In order to maximize your earnings potential and sustainability you MUST
always work on establishing your brand…
In fact, at a recent hands-on workshop I provided for a select group
of business owners I revealed my keyword research and content creation
strategies that makes writing content that conforms to LSI requirements.
(that’s stuff you must know to rank fast in Google).
I revealed my the exact VEO research strategies at the workshop to
small business owners and absolutely blew the minds of the attendees,
the students that attended the workshop were in absolute awe and
amazement when they saw just how fast I ranked an article on my own site
and NOT a social media satellite page
========================================================
Here’s Rachel Rofe had to say about what she learned at the workshop:
“Wow!!!! Colin I have joined (Club Name Left Out) at $900/month and bought
all their other stuff and they NEVER taught me any of this!
Thanks so much for making your material very easy to understand and take
action on, I now know exactly what I have to do to get traffic to
my website
========================================================
Beyond the fast rankings, I revealed strategies to them that if they
take action, will double or triple their current income within a VERY
short time span.
You will be getting the video that shows you EXACTLY how I create LSI
website articles that get top ten rankings in as little as 6 minutes…
Remember, I am not talking about social media hubs or satellite pages
but my actual website
In fact I am a little concerned when my articles take close to an hour
to appear in the top ten!
OK, I do say that with a smirk on my face because I remember back in 2001
when I started my online businesses it would take between 3 to 6 months
just to get pages in the Google index….
When you get KRA Pro right today, you can familiarize yourself with the
the interface so that you can immediately take action when you receive the
complementary training video that you are going to get on Tuesday
Order your installation of KRA Pro Today
===================================================
We ARE living in exciting and profitable times right now!
So don’t worry about the doom and gloom stories you are hearing on
the news. As a marketer I will explain exactly what is going on at the
White House after election day…
On another note, after presenting at Ken McCarthy’s Systems Seminar in
Chicago the demand for my coaching services has gone through the roof….
It seems that every time Ken sends an email and his audience and they
listen to the recorded interview, I get bombarded with requests for business
coaching. You see they go off to his site and end up listening to the
recording I did with him regarding social media and marketing.
You can listen to the interview here
For those of you that know me personally, you know that Colin McDougall
does NOT work during the summer months…
Which means my mentorship and consulting clients must wait until fall
to get one to one sessions with me.
I was just interviewed again by another marketing guru today because he heard
the interview I did with Ken McCarthy, after wrapping up the interview he was amazed with the information I presented and DEMANDED that I give a presentation at his upcoming workshop in November…
That’s the second request received to speak at MAJOR industry events for me
in the last 4 days….
So it seems every time I do an interview with the big guns, the demand for
my presentations and coaching snowballs….
I think it’s time to consider putting a group program together.
I continue to resist the whole “Guru” thing and still prefer to be an
ordinary guy that just makes piles of cash online. I like being a
super-affiliate :- )
I don’t mind people investing in my help to boost their profits,
however, it takes A LOT of my time.
So I have been considering putting a program together so I can
teach more than just a few people at a time.
Since you are getting this email - You might want to be included in
what I am planning.
What are your biggest hurdles, [fname]?
If my help could improve your business and I could show you how to
bring in more profits - would that be of interest to you?
I’d say that sounds like a win-win.
I’d like to get your feedback. Please send me any questions
you have or anything you want more information on.
Help me help you, reply to this email with your questions.
(please leave the subject line intact for easier filtering to ensure
no question gets missed)
Wishing you the best
Colin McDougall
http://www.veoreport.com
PS. I will have the content creation video I promised for you completed
very soon…
PSS. If you haven’t grabbed your F.ree copy of Constant Conversation yet,
go do it now and remember to watch for the new LSI article creating video
coming this week.
http://www.constantconversation.com
Ken McCarthy Ponders Why Vancouver Produces Top Level Internet Marketers
The following podcast about internet marketing was recorded shortly after I had dinner with Michael Campbell and Ken McCarthy..
Click Below to Listen Now
I remember getting a call on my cell phone from Michael Campbell. It was a Friday morning and I was winding down my working day to head to downtown Vancouver to go to a concert to see the ’80’s parody metal act Gwar…
Michael said “Colin, drop whatever plans you have tonight because Ken McCarthy has been reviewing your astounding success and wants you to have dinner with him tonight”
So I agreed to drop my plans for the night and meet for dinner and miss the opening bands at the Commodore Ballroom (The Commodore is an amazing venue with spring loaded dance floor) and have dinner with Michael and Ken.
At the end of the dinner after, of course, talking internet marketing throughout the evening….
Ken McCarthy sat back in his chair shaking his head with a huge grin on his face and said this to me:
“Colin, this is THE most profound conversation I have had about Internet marketing in a VERY long time…..”
Next, I was faced with having to prepare yet another presentation because what Ken said next was:
“Colin, you must come and present this information at my seminar in Chicago…”
While I prefer to quietly make money out of the public spotlight, I ALWAYS seize opportunity when it lands in my lap…
So I reluctantly agreed to give a presentation to thousands of people at the Systems Seminar in Chicago last spring…
Listen to the traffic generation podcat
Click Below to Listen
=============================================
In this edition of the VEO Newsletter:
- Review the basics – Onsite optimization
- How a Simple Change Create 15% More Traffic
- What’s Coming
=============================================
1. Review the basics – Onsite optimization
There is a lot of confusion and misinformation flying at you every day about what will work and what doesn’t when it comes to Search Engine Optimization (SEO).
You will see arguments that say that say that onsite factors account 80%, then you open your next email and see somebody saying that onsite factors account for 10%
Now you are left feeling confused and not knowing what to do….
Allow me to make a BOLD statement and say that onsite factors account for 100% of your success…
Why?
If you don’t get the onsite factors right then Google will not list your website…
2. How a Simple Change Create 15% More Traffic
If you have been working diligently on you offsite optimization and feel that your website should be ranking higher than it is then I suggest that you review your foundation.
Read through the content on your site and check onsite elements such as your Title tags and Image Alt text . Perhaps your missing out on the double benefit of optimizing your images.
HTML 101 – Code to optimize your images
<img src=”Your_Image_Filename” alt=”Keyword Description Here”>
Tip: If you have neglected to optimize your images then you could missing out on the benefit that Google’s Universal Search feature provides.
Have you ever noticed that sometimes Google displays images at the top of the results on some searches you perform?
Google’s Universal Search is an interface that Google implemented that combines results from their various search utilities such as Image Search and Google News and combines the results in the main search results.
I performed the simple exercise of optimizes images on one of my websites. I completely neglected to add alt text with the on the website and after going back, renaming adding alt text, I had an overnight traffic increase of about 15% coming as a direct result of my minimal effort…
Your homework assignment for this weekend is to review your Title tags and image optimization – I have found with my private coaching client that while they knew about this, they simply forgot to optimize their images… Hey, I’ve forgotten to do this on several occasions too…
3. What’s Coming….
Keep your eyes open for my upcoming emails.
I am creating some videos that will show you exactly how to create Visitor Experience Optimized (VEO) content that gets my pages to the top of Google in minutes….
You will see a video that demonstrates exactly how I use KRA Pro for:
- Creating LSI (Latent Semantic Indexing) content that ranks fast in Google….
o LSI is the technology Google uses for determining where to position your onsite content within the search results
- Saving money long term on expensive LSI theme phrase report software.
If you are fed up with costly theme report services then make the minimal one time investment in your business and never buy an LSI theme report again….
Get KRA Pro - Click to secure your copy now…
( http://www.veoreport.com/krapro/ )
It’s a one time cost and you can run unlimited LSI reports from your computer
The video I am creating for you to show you exactly how I use KRA Pro no it has nothing to do with spammy social media tactics.
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